Nearly 3.7 million of Kickstarter’s 11.7 million person community have supported more than one campaign. Approximately 36,000 serial crowdfunding backers have pledged money towards more than 50 crowdfunding projects. Serial backers bring a significantly higher value to the campaigns they support both by commenting and sharing projects on social networks.  They’re also much more in tune which projects …

Crowdfunding is a great tool generating publicity around your idea and to attract the attention of the media.  Unfortunately, the vast majority of crowdfunding campaigns fail to get a single article published about them. Why the media ignores you Five years ago, crowdfunding was the new kid on the block. There was little competition and the …

Many of you have likely thought about launching a crowdfunding campaign. While the media tends to write about success stories, the majority of crowdfunding efforts fail. Less than one in five technology projects on Kickstarter reach their funding goal. While there’s no reliable data about Indiegogo, it’s commonly believed it has an even lower success …